Developer seeks to make up for ‘Where?’ with ‘Wow’

The Allen, a 34-story hotel and residential tower planned along Allen Parkway, will feature unobstructed views of the downtown skyline, proximity to Buffalo Bayou Park, and lavish hotel amenities. Despite its high-end finishes, developer Roberto Contreras is concerned about the location’s lack of prestige compared to areas like Uptown or River Oaks. Contreras is investing heavily in a state-of-the-art sales center to attract buyers.

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